I need clarification on using DBA's for your Corp.

[Terrell]

Is it more beneficial for tax and accounting purposes to have a DBA for each individual niche service you offer? If so, then which name do you market, the DBA or your corporation name? Forgive me if my question is confusing. I can try to clarify more if need be. Thanks in advance though!

For example:
Clean Concepts Unlimited, Inc.
dba Food Service Cleaners (Restaurant Cleaning Service)
dba Cinema Cleaning Team (Movie Theater Cleaning Service)
dba Clean Site Services (Post Construction Cleaning Service)

[Busy Brooms]

Setting up an s-corp is the best way to go. It protects you as a person from being sued. The company can be sued, but a person can not come after your personal assets. You would also advertise the dba because your corp name is just that a corp name. We have an s-corp that has 2 dba's under it. Also, you get a lot more tax write off's with the s-corporation. We are Maritz of Cape Town, Inc with Busy Brooms and S & J Supply as our dba's. Because one offers a service - Busy Brooms - is a commercial cleaning company and S & J sells janitorial and office supplies to companies and because we buy things tax exempt and resell those items it makes it easier to keep both operating dba's seperate. Each one pays taxes seperate from one another and it makes it less complicated for you. If you want my accountant is the best and he practices all over the world I can get more information for you or I can give you his e-mail address and phone number and you can speak with him directly. I promise you will not be disappointed.