Search Engine Optimisation (SEO) The Right Way

[warnereliot]

Search Engine Optimisation (SEO) is the effort in promoting a website on a Search Engine such as Google. In reality this exercise is focused on optimising a website for certain keywords/keyphrases so that when these are entered on a search engine window, the website appears at the top of a ensuing Search Engine Results Page (SERP).

[arabellaable]

I recently attended a Search Engine Optimisation (SEO) training course to clue me in on all the "magic" and "voodoo" behind SEO.