Post by Kevin on Mar 6, 2007 9:51:53 GMT -5
I talked with a commercial cleaning service owner yesterday. This is a real good example of improper planning, and what I would call no sales or industry experience.
Been in business now roughly 5 months, has not received a single job.
So I asked, what are you doing for advertising, answer: business cards.
It amazes me, some of the stories. People taking their life savings, pensions, retirement plans and starting a service.
Timing and Sales Work is everything. A good example would be the yellow pages. If you started a business in my area today, you would not be able to get into the yellow pages until July 2008, so in the meantime you had better have a strategy for cold calling and direct sales, that can create direct income, while waiting for or creating other advertising.
Please before you start a service.
A good understanding in sales and marketing, is worth more than any janitorial experience you have. You can learn the janitorial and cleaning as you go. A plus if you have that knowledge, but not being able to get any contracts, will put all that janitorial experience to waste.
Click Here To Check Out The Marketing Library
Been in business now roughly 5 months, has not received a single job.
So I asked, what are you doing for advertising, answer: business cards.
It amazes me, some of the stories. People taking their life savings, pensions, retirement plans and starting a service.
Timing and Sales Work is everything. A good example would be the yellow pages. If you started a business in my area today, you would not be able to get into the yellow pages until July 2008, so in the meantime you had better have a strategy for cold calling and direct sales, that can create direct income, while waiting for or creating other advertising.
Please before you start a service.
A good understanding in sales and marketing, is worth more than any janitorial experience you have. You can learn the janitorial and cleaning as you go. A plus if you have that knowledge, but not being able to get any contracts, will put all that janitorial experience to waste.
Click Here To Check Out The Marketing Library