Post by logan5127 on May 20, 2008 7:53:47 GMT -5
Thoughts :
What if there were two pizza shops in same area. One served round pizza in a square box for $10 and the other had the exact same pizza in a round box for $12? Which would you buy on that info alone? answer before reading on.
Now what if the pizza shop with the round box advertises
1. that the round box is made of 20% less material , thus less waste to go in landfill and less tree material used to make the round box.
2. The round box, because of no air pockets will keep your pizza up to 10 degrees warmer when you get it delivered.
3. The round box , because of being compact keeps your pizza fresher longer than the square box.
4. The round box can be recycled and used for a Frisbee to play with after eating.
5. The round box is more earth friendly as well as people friendly .
6. The round box will not poke sharp corners inside the trash bag and it will take up less space in the trash bag and the landfill.
Now what is your answer?
Now the pizza shop has not only dared to be different but promotes why they are different. They will get business.
It is OK for us as cleaning professionals to dare to be different and to offer a better service than others. We may be a cleaning business in the same area as other cleaning businesses but we may not be the same. So promote why you are different and explain why your services may be more for the same job as the other cleaning service . If you don't and your not different then they will probably go with the square box pricing, and why not, if they can get the same quality for less price.
So start now being the little round box that everyone is talking about and wanting to try .
What if there were two pizza shops in same area. One served round pizza in a square box for $10 and the other had the exact same pizza in a round box for $12? Which would you buy on that info alone? answer before reading on.
Now what if the pizza shop with the round box advertises
1. that the round box is made of 20% less material , thus less waste to go in landfill and less tree material used to make the round box.
2. The round box, because of no air pockets will keep your pizza up to 10 degrees warmer when you get it delivered.
3. The round box , because of being compact keeps your pizza fresher longer than the square box.
4. The round box can be recycled and used for a Frisbee to play with after eating.
5. The round box is more earth friendly as well as people friendly .
6. The round box will not poke sharp corners inside the trash bag and it will take up less space in the trash bag and the landfill.
Now what is your answer?
Now the pizza shop has not only dared to be different but promotes why they are different. They will get business.
It is OK for us as cleaning professionals to dare to be different and to offer a better service than others. We may be a cleaning business in the same area as other cleaning businesses but we may not be the same. So promote why you are different and explain why your services may be more for the same job as the other cleaning service . If you don't and your not different then they will probably go with the square box pricing, and why not, if they can get the same quality for less price.
So start now being the little round box that everyone is talking about and wanting to try .