coaching

[speedy]

Hi, i'm a teenager starting up a cleaning service, I have a couple of questions. I wanted to expertise advice.

Right now my companies name is speedy cleaning service.
I really means something to me, but everybody says, people want nice cleaning,and that they don't want fast cleaning.

I'm also working on a marketing package, I am going to go door-to door for now, with like marketing folder, to give to each presentation.

I want some expertise advice from people that have been in the business arealdy.
Thank you

[logan5127]

I do believe there is something in the Name of A Business that reflects an image. For example my business is called EnviroStat.
Enviro to stand for the environment which we are cleaning. Stat which means kill because we use some cleaners which kill bacteria and so on. Stat means , "Kill" but also means "Fast" thus two meanings could be made of it. One surprise to me though was that most people in my area think we are a big Franchise Company. They are surprised to find out that I own it.

Now what about Speedy Cleaning Service. The first thing that comes to my mind is that you are fast and maybe to fast to pay attention to detail. If I were looking in a phone book and there was a list of cleaning services that I did no know anything about and had to choose from the following , which would I probably go with first,
1 Speedy Cleaning Service
2. Fast Cleaning Service
3. A Plus Cleaning Service
4. Affordable Cleaning Service
5. Reliable Cleaning Service

I would probably call Reliable Cleaning first.
Why? Because being reliable is a fast dying trade mark. If you are reliable than you probably have good working ethics as well.
However there is also the problem of being listed in phone book as your business grows. The cleaning services are listed in alphabetical order so you might want to start off with a name that begins with a or b. I personally do not like the A+ names. there are alot of those already just to get in the A's. For web sites I think the name of your hometown helps to get hits from locals that are looking for a cleaning service.

I do get alot of calls asking me if we do septic tank cleaning or questions from callers about environmental issues. Also some for dirt testing and even for pest control.I also get asked what is EnviroStat? I have been in business for awhile and have advertising on vehicles specifying what we do. So now we have a lot of recognition form locals. It did take a while for people to realize what we do. I went through several names before one stuck with me. I was Plateau floor and window cleaning; Cumberland cleaning service, DanTer cleaning service, Dans cleaning service and finally the one I like most EnviroStat. You may also go through a couple before you find the one that works for you.
All of us have opinions. Doesn't mean one is any better than the other.What one likes the other may not. In the end there will always be somebody that does not like the name of your business no matter what it is. So try to choose a name that will promote your business and/or that reflects the image you stand for to the majority that you are looking for.
I wish you the best in your business. And remember to Do your Best to Be the Best.

[Kevin]

Great advice Dan! When I think of Speedy I think of printing or copies, but not cleaning.