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Post by Pages Personal Cleaning on Aug 30, 2006 18:16:09 GMT -5
I wanted to share some information on something that has helped my business. A while back I decided to raise the rates on residential cleaning and target a different type of client. I was really getting tired of dealing with the clients that wanted something for nothing or the ones who tried to talk me down on my rates. I was a little worried at first but it has really paid off. I changed some of the wording on my website and started bidding higher. We are now getting a lot more requests for estimates and a lot better jobs at a higher rate.
I think if your rates are too low then people will think your inexperienced or don't do a good job. You should always sell your services on how good your company is and your great service, not by price.
Patti
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Post by johntucson on Sept 14, 2006 0:22:48 GMT -5
Patti, some very good points there....I can see why this strategy has worked for you. "Wealthier" people want quality even more than middle class, I believe, and are willing to pay for it...and the perception of your business as being higher quality goes up by raising your rates slightly, certainly. Sounds like you've developed a niche!  John |
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Post by alicakes on Sept 18, 2006 19:33:45 GMT -5
Thanks so much for confirming just what I was saying earlier today. I am just starting out and naturally wanting all the clients I can get. I've been in business for a week and I already have 2 appointments set up to bid jobs. 1 is a lady who seems to want something for nothing (polishing chrome, extremely detailed cleaning throughout the house and only wanting to pay $15hr). The other is a woman in a much nicer neighborhood who just wants general cleaning throughout and didn't even balk when I told her my rates run from 5-15 cents/sq.ft. Of course we all want jobs, but do we want to kill ourselves for $25? Using Kevin's How to Bid equation, I worked out that my overhead runs around $4.5/hr. If I take a job for $15/hr, I'm making less than I would at the coffee shop, and that's certainly not why I went into business for myself. Thanks again Page for reminding me that it's my choice to follow my vision to provide high quality, high end service to those who can afford it, instead of living in fear.
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Post by Kevin on Sept 18, 2006 20:40:46 GMT -5
Alison! Great Job on the new appointments! Sounds like your heading in the right direction.  What type of advertising are you doing? ... other than your great website. I love it! |
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